EPR & Sustainability: What Actually Works

Communicating EPR and sustainability efforts builds trust with customers, investors and regulators. Here’s what works.

• Instead of “we are sustainable”, say “we are registered under CPCB EPR for plastic packaging and meet our annual targets through PRO partnerships and recycling certificates.”
• Mention waste categories (plastic, e-waste, battery, etc.) where you comply.

• Reference CPCB registration number, annual returns filing and certificate procurement.
• Share progress on EPR targets (e.g. “X% of packaging waste channelled for recycling”).

• Avoid jargon. Explain EPR in one line: “We take responsibility for the packaging we put in the market by ensuring it is collected and recycled as per government rules.”
• Link to your sustainability or EPR page for details.

• Add a short EPR/sustainability line in your website footer, product packaging or annual report.
• Brief your sales and support teams so they can answer basic questions.

Credible, clear messaging supports both compliance and brand reputation.